Strategic Planning for Public Relations by Ronald D. Smith
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978-1-315-27087-6 Routledge Taylor & Francis 2017
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Strategic Planning for Public Relations offers college and university students a new way to deepen their
understanding of public relations and other kinds of strategic communication.
It is intended for people serious about entering a profession that is rapidly changing—a profession that is
shedding a past that often involved merely performing tasks managed by others and taking on a newer, more
mature role in the management of organizations based on research-driven strategic planning, ethical principles,
and programmatic evaluation.
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